In the heart of Nuremberg’s old town, visitors step off Breite Gasse and straight into orbit.
View From Above Nürnberg transforms a former fashion store into a three floor journey around Earth, built from more than 150 photographs and videos taken by NASA astronaut Terry Virts on board the International Space Station.
At the core of this experience is a technology decision. Instead of handing out classic museum devices, the exhibition team chose the scan.art audio guide as its primary storytelling tool. Every image on the walls can be scanned with a smartphone, and Terry Virts’ voice starts to speak directly into the visitor’s ear.
For scan.art, View From Above Nürnberg is much more than a client project. It is a flagship example of how a digital guide can carry a large scale exhibition through several cities and keep getting better on the way.
More Information and Tickets: www.viewfromabove.art
From world premiere to touring flagship
The collaboration between View From Above and scan.art started in Graz, where the exhibition celebrated its world premiere in early 2025. The Graz edition used scan.art as an entirely app free guide. Visitors simply pointed their phones at the photographs and instantly received Terry Virts’ audio stories, texts, and background information on their screens.
When the show moved on to Augsburg, the scan.art audio guide had already become a core part of its identity. Articles about the exhibition describe how many of the images only reveal their full meaning when visitors listen to the commentary, not just look at the print.
By the time View From Above arrived in Nuremberg in November 2025, the audio guide had matured into a touring blueprint. The exhibition team, now working under the Ready to Show Art umbrella, officially adopted scan.art as the audio guide for all their modular exhibitions, including future shows like Natural Wonders of the Middle East and Architectural Wonders of the Middle East.
More Information and Tickets: www.viewfromabove.art
new flagship experience in Nuremberg’s city centre
Key facts
- Location: Breite Gasse 91, 90402 Nürnberg, former Wormland building, in the pedestrian zone
- Period: 14 November 2025 to 26 April 2026
- Opening hours: daily 10:00 to 18:00
- Scale: around 150 to 160 photographs and videos over three floors and roughly 1,500 to 2,000 square metres of exhibition space
- Special feature: accompanying exhibition Inside the Suit by the Hermann Oberth Space Travel Museum, focusing on the space suit and the human body in orbit
Local media describe the show as a worldwide unique space photo exhibition that turns the former retail building into a cultural anchor in the city centre.
On ticketing platforms, View From Above Nürnberg currently holds ratings around 4.9 out of 5, with visitors highlighting the emotional impact of the images and the audio guide.
More Information and Tickets: www.viewfromabove.art
How the scan.art audio guide works inside View From Above
The audio guide in Nuremberg is built entirely on scan.art’s web based exhibition guide. There is no app download and no registration needed, and there are no QR codes or number keypads in the rooms.
The flow is simple:
- Visitors open the scan.art web app by scanning the exhibition entry code or link.
- They point their smartphone camera at a photograph of Earth or at an ISS scene.
- scan.art recognises the image and instantly loads the matching artwork page.
- With a tap, the audio narration by Terry Virts starts to play directly on the device.
- Visitors can also read text descriptions, see artwork titles, locations and technical data, or bookmark favourites.
Because the guide runs in the browser, visitors who already discovered View From Above in Graz or Augsburg feel immediately at home in Nuremberg. The interface is the same, but the content continues to evolve.
Turning a photo exhibition into a data driven story
For the exhibition team, the scan.art integration is not only about visitor convenience. It also unlocks analytics that would be impossible with a traditional audio device.
Across all tour stops, scan.art provides anonymised insights such as:
- Which images are scanned most often
- How long visitors listen to each audio
- Which languages are used at which location
- How visitors move between stations in the space
For View From Above Nürnberg, this data helps to answer questions like:
- Do school classes focus on different images than tourists
- Which floors are most attractive in winter versus spring
- Which stories from Terry Virts trigger the longest listening times
These insights feed back into the curation and into communication. The team can highlight audience favourites in social media, adjust floor plans for future cities, or translate additional audio tracks when demand for a language grows.
Why View From Above Nürnberg is also a benchmark for other exhibitions
For museums, galleries and touring exhibitions that are considering a digital guide, View From Above Nürnberg offers a clear blueprint:
- It shows that a browser based audio guide can carry a high profile exhibition in a major city centre without friction for visitors.
- It proves that storytelling by the artist or protagonist delivered through scan.art creates a strong emotional response and high satisfaction scores.
- It illustrates how data from one city can improve the next stop on a touring route, leading to better layouts, clearer signage and more targeted communication.
For scan.art, it is a live laboratory where product features, UX details and analytics dashboards are tested under real conditions. Feedback from visitors and the exhibition team in Nuremberg flows directly back into product development.
Plan your visit, and imagine your own exhibition
If you are in or near Nuremberg between November 2025 and April 2026, you can experience View From Above and the scan.art audio guide yourself:
- Walk to Breite Gasse 91, step through the entrance and let your eyes adjust from the city to Earth seen from orbit.
- Open the scan.art guide, scan your first image and listen to Terry Virts describe the moment he pressed the shutter high above our planet.
If you are responsible for an exhibition, museum or art fair and you would like to explore what a scan.art audio guide could do for your own project, View From Above Nürnberg is a powerful reference.
You can reach out to the scan.art team to:
- learn how the guide was implemented on three floors and over 150 works
- see anonymised analytics from the touring exhibition
- discuss how the same technology can be adapted to your show, whether static or touring
View From Above shows that a digital guide is no longer only a technical feature. In Nuremberg, it is the voice that turns a space exhibition into a story people remember.
More Information and Tickets: www.viewfromabove.art
