During art fairs, touring exhibitions, and various other types of exhibitions, scan.art offers a unique opportunity to present partners, sponsors, or other advertisements directly through its web application. This feature ensures that every user (Exhibition or Art Fair Visitor) who scans an artwork or views an artwork through the scan.art digital exhibition guide sees the sponsor or partner logos. Here’s how scan.art leverages advertisement opportunities for exhibition organizers:
Unmatched Advertisement Exposure
One of the most significant advantages of using scan.art is the extensive reach it provides to sponsors and partners. Unlike traditional methods currently in use at Art Fairs and Art Exhibitions, such as logo walls at entrances or partner sections on websites, scan.art integrates advertisements directly into the visitor’s experience. As visitors interact with artworks through their smartphones, they encounter sponsor logos repeatedly, enhancing brand visibility and recognition.
High Engagement at Art Fairs
At high-profile events like the Florence Biennale, scan.art recorded 40,000 scans in just five days. This means that sponsor logos were seen 40,000 times, offering unparalleled exposure compared to static displays. For sponsors, this level of interaction translates into significant brand awareness among an art-interested audience.
Massive Reach at Touring Exhibitions
The reach of scan.art extends beyond art fairs and traditional art exhibitions to touring exhibitions. For instance, the Steve McCurry exhibition in Vienna in 2023 saw 471,000 scans. Each scan displayed partner logos, ensuring that visitors consistently engaged with sponsor brands. This frequent exposure builds strong brand recognition and connects sponsors with a targeted audience.
Detailed Analytics and Click Tracking
scan.art doesn’t just display logos; it also tracks visitor interactions with these advertisements. Organizers can see how many visitors clicked on sponsor logos and visited partner websites through the scan.art web application. This data provides valuable insights into the effectiveness of the advertisements and helps optimize future sponsorship strategies.
Versatile Linking Options
In addition to logo displays, scan.art allows for direct links to Instagram, Facebook, LinkedIn, email, websites, or other desired platforms. This feature offers sponsors a versatile way to engage with visitors and drive traffic to their online presence. The seamless integration of these links ensures that visitors can easily connect with sponsors, fostering deeper engagement and potential conversions.
Conclusion
scan.art offers a powerful platform for advertising at art fairs, touring exhibitions, and other exhibition types. By integrating sponsor and partner logos into the digital exhibition guide, scan.art ensures extensive and repeated brand exposure. The high engagement rates and detailed analytics make it a valuable tool for both organizers and sponsors. To learn more about how scan.art can enhance your advertising strategy, visit scan.art.
If you are interested in advertising on the scan.art web application, schedule a product demo or contact us through our website or office@scan.art.
