Gottfried Eisenberger is a driving force in the global art fair and exhibition landscape. As the founder and CEO of scan.art, an award-winning art-tech platform, and a curator for major international art fairs, he combines deep industry expertise with a passion for transforming how art is experienced, marketed, and remembered.
From the Middle East to Europe, Eisenberger’s work has helped shape dozens of high-profile art fairs, exhibitions, and artist showcases – making him one of the most sought-after advisors and creative strategists in the field. Eisenberger has become a go-to consultant for art fair organizers, exhibition producers, galleries and cultural institutions seeking to create impactful and profitable events.
Founder of scan.art – Innovation at the Intersection of Art and Technology
Eisenberger launched scan.art with a clear mission: to enhance physical art fairs and exhibitions through intuitive, digital tools that connect audiences and artworks.
Today, scan.art is trusted by leading fairs, galleries, and institutions worldwide to deliver:
- AI-powered artwork recognition for instant, app-free visitor engagement
- Seamless digital exhibition guides accessible directly from a smartphone
- Real-time analytics for exhibitors to measure audience interest and improve sales strategies
With over 1.1 million scanned artworks and a growing user base of 77,000+ collectors and visitors, scan.art is redefining the art fair experience and setting new industry standards for visitor interaction and data-driven decision-making.
International Curator and Art Fair Consultant
Beyond technology, Eisenberger is recognized as a curator and strategic consultant for art fairs, festivals, and large-scale exhibitions. His portfolio includes:
- Curator of World Art Dubai since 2021
- Curator and strategic advisor for World Art Saudi
- Advisory Board member at the Florence Biennale
- Collaborations with Salzburg International Art Fair, Art Austria, Graz Art Week, and Art at the Park Vienna
- Curating independent fairs, pop-up exhibitions, and institutional projects in 21+ countries
Whether selecting the right artists, designing an unforgettable visitor journey, or advising on fair strategy, Eisenberger’s approach is rooted in both market expertise and creative vision.
Championing Artists – The scan.art Emerging Artist Prize
In 2024, Eisenberger founded the scan.art Emerging Artist Prize to spotlight outstanding artistic talent from around the globe. The prize attracted over 2,000 applications in its first year, culminating in a professionally curated exhibition featuring 24 finalists from 20+ countries.
The program bridges the gap between emerging artists and serious collectors, supported by strategic partnerships with major brands such as Red Bull and Jägermeister. It reflects Eisenberger’s belief in building long-term opportunities for artists beyond a single fair or event.
Large-Scale Touring Exhibitions
Eisenberger’s curatorial expertise also extends to ambitious touring projects, including View From Above—a museum-quality photography exhibition featuring exclusive imagery from former NASA astronaut Terry Virts.
With its modular infrastructure, immersive storytelling, and ability to adapt to venues from convention centers to airports, View From Above exemplifies Eisenberger’s talent for combining cultural storytelling with professional exhibition execution.
Thought Leader and Speaker
Eisenberger regularly shares his insights at international conferences, panels, and cultural forums. His speaking topics include:
- The future of art fairs in a digital-first world
- Strategies for increasing exhibitor ROI
- Building bridges between artists and audiences
- How technology can expand the reach and impact of cultural events
Recent appearances include the LEARN Conference 2024 in Riyadh, Saudi Arabia, where he addressed global leaders on the role of innovation in the arts.
What Sets Gottfried Eisenberger Apart?
- Global network – Active relationships with art fairs, organizers, and cultural institutions worldwide
- Hands-on expertise – From curating exhibitions to building the digital tools that power them
- Proven results – Track record of increasing visibility, engagement, and sales for fairs and artists
- Innovative vision – Merging technology, marketing, and curatorial excellence into cohesive cultural experiences
Work with Gottfried Eisenberger
Through his plattform The Art Fair Guy, Eisenberger offers:
- Art fair curation & strategic planning
- Consulting for fair organizers, galleries, and cultural events
- Sponsorship and partnership development
- Digital engagement solutions for exhibitions
- Turnkey exhibition production through Ready to Show Art
For collaborations, press, or speaking engagements, contact:
📩 office@theartfairguy.com
About scan.art
scan.art is the leading mobile art fair guide and AI-powered artwork recognition platform, used by major art fairs and exhibitions worldwide. It transforms how visitors interact with art—providing instant access to artist info while delivering real-time engagement data to galleries and organizers.
